The Brand DNA Workbook

Find the version of you only you can be.

Most creators are stuck not because they're not working hard enough, but because they don't know what their content is actually for. This is the framework I used to fix that for myself, and that 40+ creators have used to go full-time. It won't fix your channel by next week. Filled in properly, it fixes the thing that's been quietly costing you views for a year.

6 sections · ~20 min · Saves as you go
Working through the Brand DNA workbook
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What's inside

6 sections
01
The Real Problem

why nothing compounds when your content has no centre

02
The Reframe

your brand is the picture in someone's head when they think of you

03
Find Your Overlap

three questions, and the overlap is your angle

04
Mission vs Vehicle

what you stand for vs the skill that carries it

05
Who It's For + The One-Sentence Test

the sentence that anchors every video, offer and post

Bonus
The Restraint Layer

what to say no to, so the brand stays sharp